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FREEMANS
$45.00

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In this lavish full-color volume featuring 225 photographs, Taavo Somer, the creative mind behind Freemans, reveals the creative process behind the development and design of the "rustic-luxe" and holistic approach of this cultural phenomenon and pioneering brand.

Nestled in a secluded alleyway off Rivington Street on Manhattan’s Lower East Side, Freemans Restaurant is an oasis of calm, beauty, and exquisite food in a crowded, chaotic city. Founded by Somer—one of the defining figures in the New York social and design culture for more than a decade—this one-of-a-kind eatery with rustic décor has redefined New York dining since its opening in 2004. A dozen years later, Somer’s vision has extended to other eateries and bars such as his restaurant, ISA, in Williamsburg, which references 1970s California, and the Rusty Knot, a nautical-themed dive bar in the West Village, as well as a men’s clothing line and bespoke tailoring services, a barbershop model that has been emulated the world over, and an organic approach to interior design that speaks to the soul.

          Cincinnati, Ohio

          1150 Vine Street, #11

          Article Menswear

          articlemenswear.com
          +1 (513) 721 1150

          Minneappolis, Minnesota

          524 N° Lamar Blvd

          Askov Finlayson

          askovfinlayson.com
          +1 (612) 206 3925

          Chicago, Illinois

          2912 Rowena Avenue

          Broome Street General Store

          madisonhallchicago.com
          +1 (312) 683 9586

          Austin, Texas

          524 N° Lamar Blvd

          By George

          bygeorgeaustin.com
          +1 (512) 472 5951

          Beachwood, Ohio

          26300 Cedar Road #1005

          Clothing Brigade

          clothingbrigade.com
          +1 (216) 765 0099

          Silver Lake, California

          The Chicago Athletic Association Hotel,
          71 East Madison Street

          Madison Hall

          broomestgeneral.com
          +1 (323) 570 0405

          Houston, Texas

          2614 Westheimer Rd.

          Stag Provisions

          stagprovisions.com
          +1 (832) 667 8211

          Miami, Florida

          223 SE 1st Street

          Supply & Advise

          supplyandadvise.com
          +1 (305) 960 2043

          NE1 1EN, United Kingdom

          4 High Bridge, Newcastle upon Tyne

          End Clothing

          endclothing.com
          +44 (191) 231 3983

          Leeds, United Kingdom

          84-86 Vicar Lane

          The Hip Store

          thehipstore.co.uk
          +44 (0113) 246 0347

          Darlinghurst NSW 2010, Australia

          13 Burton Street

          Supply & Advise

          footage.com.au
          +61 (2) 9332 1337