We’re launching a new collection, and a new look that takes its cues in equal measure from our rugged heritage and roots on the Lower East Side, as well as our second home in Japan and the future of menswear.
F.S.C. was established nearly two decades ago by a group of friends who used to meet in the space above Freeman’s Restaurant in New York’s L.E.S. to drink, play pool, and plan weekend excursions upstate. The “Club” turned into a small empire on and around Rivington Street and Freeman’s Alley. Encompassing a restaurant, barber shop, and menswear den that combined rugged casual staples with high-end American tailoring, F.S.C. garnered a cult following in Japan, where the menswear scene famously reveres well-crafted Americana and where Freemans now has a second shop.
The new collection, created in consultation with American menswear designer Jack Carlson, pays tribute to F.S.C.’s rich history — with a lookbook shot in the very rooms above Freeman’s Restaurant where it all began, and a collection that combines the spirit of the outdoors with a distinctly Japanese aesthetic and respect for craftsmanship.
At the same time, the collection brings Freemans Sporting Club into a new era: using technical fabrics like nylon ripstop; offering ultra-luxe loopback cotton sweats that don’t look out of place alongside our custom tailoring; and taking over-dyed and garment-washed variations on American summer staple fabrics like linen and seersucker to create fresh versions of old favorites that look and feel perfect for 2021. Other highlights from the collection include Freeman’s famous suiting; a safari jacket that wears like a chore coat; and a range of beautiful, rugged knitwear, including one sweater emblazoned simply with the words “Sporting Club,” all made nearby in upstate New York.
- Jack Carlson